Is Schizophrenia A Mental Disorder Essay - 1753 Words

â€Å"Please hear this: There are not ‘Schizophrenics’ There are people with Schizophrenia.† (Elyn Saks). How much do you actually know about Schizophrenia and the people who have it? You may know that it is a mental disorder in your brain that affects function and fragmentation. What so many of you do not know is the way it is diagnosed, how it is treated, the different types of Schizophrenia, and of course so much more. What I will be covering in this paper will be the different types, the process of the diagnosis, treatment you can receive, causes, possible complications, history and a variety of different topics you most likely did not know were involved with Schizophrenia. Schizophrenia is a mental disorder in your brain that can be both fascinating and frightening. What is Schizophrenia? Chances are you’ve heard the myths that come with it: They are dangerous, anyone with it is completely hopeless and no chance of recovering, they have multiple personalities, traumatizing childhood, and bad parenting. All of these myths are completely false. Schizophrenia is a mental disorder that influences the way your mind thinks, feels, and acts. It is not that same thing as having Multiple Personalities Disorder or Split Personalities Disorder. Symptoms of Schizophrenia can differ with everyone, but they differ between positive and negative symptoms. They are referred to as positive because they are not as severe and easily treatable with proper medical attention. Hallucinations whichShow MoreRelatedSchizophrenia- Mental Disorder1002 Words   |  5 Pagesthe mental breakdown that forever changed his life. On an early, extremely cold winter morning in northern Iowa, Ron walked out of the farm house in only his underwear, through the large cornfield, and down to the Yellow River that was frozen over with a thin layer of ice. Luckily, his parents caught him in time before he had fallen through the thin ice. Ron was soon rushed to a mental institution where he was observed by psychiatrists that later diagnosed him with disorganized schizophrenia. SchizophreniaRead MoreSchizophrenia Is A Mental Disorder Essay1319 Words   |  6 PagesSchizophrenia is a mental disorder that affects about 1% of the population world wise between the ages of 16-30 (Nordqvist 2016). The word Schizophrenia means, â€Å"Split mind† but it does not cause a split personality and was first introduced by a Swiss man named Eugen Bleuler (Simon Zieve, 2013). Schizophrenia has different subtypes, including Paranoid-type, Disorganized-type, Catatonic-type, Undifferentiated-type, and Residual-type (Simon Zieve, 2013). Men develop the symptoms in their early teenageRead MoreIs Schizophrenia A Mental Disorder?1107 Words   |  5 PagesSchizophrenia is a mental disorder that is thought to be brought on by certain genetic factors as well as environmental ones. It affects the way a person perceives reality. The person diagnosed with schizophrenia will often perceive auditory, visual, kinetic, and olfactory stimuli that aren’t actually present. The disease also affects how the person feels and acts as well. Scientist who study Schizophrenia have not clearly defined the core causes of this disease however it is thought to have a strongRead MoreIs Schizophrenia A Mental Disorder?981 Words   |  4 PagesSchizophrenia is a mental disorder, which relentlessly affects approximately 1 percent of the world’s population. This term comes from the Greek, Schizo meaning â€Å"splitting† and Phrenia which means â€Å"of the mind† so therefore Schizophrenia is defined as a split mind. This disorder makes it hard for the person who has it to distinguish between what is real and what is imagined. Reason being is that it weakens their ability to think logically, express normal emotions, and behave properly in social situationsRead MoreIs Schizophrenia A Mental Disorder? Essay1502 Words   |  7 PagesSchizophrenia is a mental disorder that affects many elements of the body and mind. This mental illness causes people to lose touch with reality Schizophrenia (2016). People with thi s illness suffer from hallucinations, paranoia, hearing voices, fear and persecutory delusion, which affects a person’s ability to think, feels, and behaves clearly. Most people with thinks illness are usually between the ages 16 and 30. Researchers have not found an exact cause of this disease but rather it is geneticallyRead MoreIs Schizophrenia A Mental Disorder? Essay1418 Words   |  6 PagesSchizophrenia is a mental disorder in which the individual interprets reality abnormally, this means that the person has â€Å"Hallucinations, Delusions, Thought disorders (unusual or dysfunctional ways of thinking), Movement disorders (agitated body movements)†, and most importantly â€Å"it doesn’t have a cure†, as the National Institute of Mental Health states. If you caused a crime and claim that you have a mental disorder it doesn t mean that you get a free pass and not have to pay for your crime, itRead MoreIs Schizophrenia A Disorder Of Mental Illness?80 9 Words   |  4 PagesPersonal Narrative: Schizophrenia Schizophrenia is a disorder of mental illness. Another way to describe this disorder is to lost the touch with reality. Schizophrenia is less common than any other mental disorder; therefore, treatments can be different. This disease is likely to occur between age of 16 to 30, or may develops in children if problem occurs during the birth. In that regard, a person with the schizophrenia suffers six months or a month or less, if proper treatments given. One of theRead MoreMental Disorder And Its Effects On Schizophrenia1131 Words   |  5 PagesAbstract: Schizophrenia is one type of mental disorder .There are three types of symptoms like positive , negative and cognitive. It creates hallucinations, delusions and interacts to thought process of persons. Though it is a treatable but it affects person’s ability in to reality. There are many factors which affect the schizophrenia like biological factors, psychological factors, sociocultural factors. Among them in biological factors, age and sex highly affected to Schizophrenia. The psychologicalRead MoreIs Schizophrenia A Class Of Mental Disorders?1119 Words   |  5 PagesSchizophrenia is a class of mental disorders often symptomatic of a broad spectrum of behaviours which ultimately fail to determine what is real. Some of the symptoms that make up the spectrum of schizophrenia include hallucinations, invalid or illogical beliefs or thought processes, and abnormal social expression. It is worth noting that schizophrenia does not mean multiple personality disorder but rather a separating of mental function and is also rarely diagnosed separately but along with otherRead MoreIs Schizophrenia A Unique Mental Disorder?1335 Words   |  6 Pagesadults experience a mental health disorder every year. According to the Health Reference Series, schizophrenia affects 1.1% of the US population and the majority of those who suffer with schizophrenia go untreated or are unaware that they even have the disorder. Approximately 2,200,000 people in the United States suffe r from schizophrenia, and they have a lifespan 20% shorter than those who do not have schizophrenia (Fentress, Moller 1). Schizophrenia is a unique mental disorder that is made up of

Kone Case Free Essays

CASE: (KONE: The MonoSpace Launch in Germany) Problem: KONE Aufzug is a new elevator business which is in the middle of planning the launch of their new product, â€Å"MonoSpace†, into Germany. KONE is challenged with the problem of how they should price and market the MonoSpace elevator without dismantling and destroying their existing product line. KONE knows that they can only market to low mid-rise buildings of 12 floors or less due to its cabin requirements and operating speed; however the underlying problem of how to do a successful launch is a question Raimo Hatala wishes to answer. We will write a custom essay sample on Kone Case or any similar topic only for you Order Now Alternative Solutions: Alternative 1: The marketing of the MonoSpace product is highly vital to the overall success of KONE. Currently 48% of sales in 1995 resulted in residential sales and of the 48%, 92% where PH (Hydraulic). Sales by types also show that nearly 90% of all elevators sold are either geared traction or hydraulic, and that 75% of all equipment sales comes from low-rise elevators. Therefore, KONE should market their product near the geared traction and above the hydraulic system, by doing this they would still keep all the benefits that the hydraulic product has to offer and slightly match the benefits of the geared traction minus its speed. Marketing the MonoSpace product at this position gives individuals the options of upgrading to the ecodisc from their current hydraulic system, while gaining the best value and investing themselves into new technology. Pros: Nearly 90% of all sales are generated from PU and PH systems, which is where we would market the new product. Gives customers the option of upgrading to from Hydraulic system without much cost and eliminates potential fires and environmental hazards. Cons: Many may only look for best value and not new technology; they just want the cheapest substitute. The German market consist of 60% hydraulic systems, so what will make them change to ecodisc if 50% of the decisions are made by general contractors who possess little technical knowledge? Marketing the product between two other well established products could be a bad thing, as most customers are either looking for the cheapest product or new top notch technology. This could possible eliminate or kills sales of another product. Alternative 2: In regards to the benefits pricing, KONE would be able to see the greatest benefits by both installing and managing the new MosoSpace system. Pricing the MonoSpace elevator just above the geared traction system would give KONE the possible advantage of 90% of the market, while also focusing on V1 and V2 sales. KNOE should also focus on showing the overall benefits of the system and not just the upfront cost. By presenting overall cost benefits KONE could win the sales of many edged buyers debating on the purchase of their product. Pros: Show construction companies the possible savings by not building a machine room to their buildings. It could give architects more freedom in the design of their buildings. It could add value and savings which could be passed on to potential investors or buyers looking at purchasing the building. Cons: If KONE only did installs of new equipment they would only see a possible 38% of overall potential in sales, and only 62% in sales for service. Not educating customers in overall cost savings of the product could kill the MonoSpace when customers may only look at the high upfront cost. Recommendations: It would be my recommendation to promote and introduce the MonoSpace system in the low-rise residential market within Germany. It is vital that KONE price the product that is very competitive to the rest of in the industry while focusing and emphasizing on the advanced technology and overall cost benefits of the ecodisc machinery. While it is not KNOE’s goal to scare the competition in dominating market share, it should be a high focus as they currently only control 8. 5%. Therefore, it would behoove them to focus more on overall profits, by generating a high up front cost then possibly discounting it in future to gain more of the market. Having tested the product already in the Netherlands, UK, and France it has been apparent that KONE should price the MonoSpace system just marginally higher than the present PH, PT and PU systems. However, knowing the sales data in Germany, PH elevators account for 60% of the low-rise market sales due to their economical pricing structure because builders are really mindful of cost. Given the said data, we could set a low discount price point of around DM72,000, just slightly undercutting the PT system. This would insure that we gain sales from PH markets without killing the PT and PU markets which compels 40% of the sales. Knowing that Germany holds the largest possible sales in the EU KONE can anticipate a large number of transactions. KONE should take on a large marketing event to promote the product, and help gain recognition for their new technology. It will be important to KONE to invite general contractors and architects to the event as they are the main purchasers of elevators. During this time KONE must point out all benefits and how they out weight the upfront cost while showing how the system will out performers their competitors. In Conclusion, KONE should sell their product around DM85000 when introducing the new system to Germany. This would be consistent with the price levels already set throughout Netherlands, France, and the UK. KONE should also realize that they may have to sell at the discount price to hopefully gain more of the market share of the PU units and staying competitive with their competitors. How to cite Kone Case, Essay examples

Consumer Neuroscience

Questions: 1. What are the strengths and limits of explicit and implicit measures of attitudes? in what ways can neuroscience provide better answers? 2. What is persuasion: definitions and most common paradigms? Answers: 1. Explicit attitudes are those that exist at a conscious level and are formed by an individual deliberately. Attitude formed at an unconscious level are implicit in nature and are formed by an individual involuntarily. In consumer and media neuroscience, the implicit measure of the attitude is the assessment of the automatically activated attitudes influencing our spontaneous decisions and outcomes. The explicit measure of attitude allows a person to select a correct response on the measurement scale by deliberating on their attitude. The implicit measure of article such as- Evaluative Priming Measure (EMP), Implicit Attitude Test (IAT) and Misattribution procedure (MP) are commonly used and the explicit measures includes Likert and Semantic Differentiation Scales (SDS) which are known as traditional self-report measures (OKeefe, 2015). The strength of EMP and Misattribution process is its strong reliance on research in social and cognitive psychology giving the investigator a clear sense of mechanism behind a process. EMP is limited due to low reliability and produce estimates that are not related to IAT assessments. The weakness of IAT includes its reliance on the interpretation of the psychiatrist, which has controversial outcomes. However, it is useful in assessing clients with ambiguous symptoms. Both IAT and MP give highly reliable and valid estimates, which are the strength of these measures. Overall, these measures greatly contribute to understand the attitude-to-behavior process processes. The strength of Likert scale is that the measurements are quantifiable as an individual is allowed to respond in a degree of agreement rather than giving a yes/no answer. The drawback of this scale is that attitude of population towards particular item exists on multi-dimensional continuum whereas this scale provides the respondent with 5-6 choices which fails to give true measure effecting the reliability and validity of the outcome . The strength of SDS is its high reliability and versatility of the outcomes and is widely used in obtaining customer feedback and assess their emotional attitude towards a product. However, its limitation is the ranges used which does not have one correct answer that is the difficulty in selecting correct number of points in scale (O'keefe, 2015). 2. According to OKeefe, (2016), persuasion is defined as an intended communication by an individual to modify or extinguish the beliefs, attitudes, or behaviors of the listeners within the constraints of given communication context. For example, the advertisements on television influence the consumer to develop preference for particular brand of cosmetics or electronic gadgets by influencing their cognition and memory. This phenomenon is underpinned by persuasion theory. An attractive advertisement and the emotions expressed by person in an advertisement triggers changes in the brain activity. It is the reason why some commercials of more than 1.5 seconds duration remain memorable and influences our decision-making (O'keefe, 2016). The law of contrast is commonly used paradigm in media where consumers are influenced to prefer $ 120,000 home instead of $90,000 although both are present in same location. The problem, cause and solution paradigm influences the mode of thought by enhancing individuals logic and emotion causing them to align with the interests of persuader. Further, consumers are attracted to blogs or Twitter with lakhs of followers is the social proof of reciprocation paradigm of consumers in turn of support network given by a company (O'Keefe, 2016). References OKeefe, D. (2016) Persuasion: Theory and Research (Third Edition). Sage Publications. Thousand Oaks, CA. O'Keefe, D. (2016). Evidence-based advertising using persuasion principles: predictive validity and proof of concept.European Journal of Marketing,50(1/2), 294-300. O'keefe, D. J. (2015).Persuasion: Theory and research. Sage Publications.